AEO Exchange Webinar: The Business of Food


"Buy Local" is a powerful economic strategy that is creating jobs, forging vibrant communities and revitalizing Main Streets throughout the country. On Tuesday, November 30 at 1:oo p.m. EST/ 10:00 a.m. PST, two trailblazers in the "Buy Local" movement, Leslie Schaller and Natalie Woodroofe, will share their experience building strong, regional brands. We hope you will join us for this discussion of "The Business of Food."

In this session, Schaller and Woodroofe will discuss how the food and farm businesses they have worked with have built successful regional brands through local channels and economies, which include farmers markets, food festivals, agri-tourism and market partnerships with retailers. They will share their experience with two branding strategies in rural Appalachia Ohio: "Food We Love" and the "30 Mile Meal."  You will learn how these two successful campaigns have increased sales, collaboration and community cohesion for food, farm, artisan and tourism entrepreneurs and how you can replicate programs in your community.

About this month's presenters
Leslie Schaller is the Director of Programs and the Appalachian Center for Economic Networks (ACEnet) in Athens, Ohio. Natalie Woodroofe is the Communications Manager for the Athens County Convention and Visitors Bureau. 

About the AEO Exchange Series
AEO Exchange is a monthly series of highly interactive and informative webinars for the leadership and staff of AEO member organizations. The primary objective of the AEO Exchange is to provide a forum for members to engage with experts and peers around critical strategic and operating issues. Sessions cover a broad range of topics that reflect interests of members including industry trends, strategies for growth, and operating challenges. The AEO Exchange series is presented with generous support from Capital One. If you have an idea for a topic or a presenter, please reach out to Tammy Halevy, Senior Vice President, Membership & New Initiatives.

Space is limited. To register now, click here.

DATE: Tuesday, November 30, 2010

TIME: 1:00 p.m. - 2:00 p.m. EST